So, last week we talked about why we need to plan.  

To refresh, we need to plan because it’s the best way you can meet that year-end financial target.  

But it’s not just planning – it's formalizing a fundraising plan.  

And there’s great value in developing a plan because you have all of your initiatives mapped out under one big umbrella. 

Don't ya love beach umbrellas!

Whether you do direct mail, special events (in person or virtual!), foundation grants...the list goes on...it’s all in...

You work a small- to mid-sized charity. You're the sole fundraiser or you have a small team. You're wearing multiple hats and fundraising is just one of them or fundraising is your only focus. 

Whatever the case may be – what we know is this:  

It’s your job to meet your fundraising target each year.  

And how do you do that?  

You plan.  

And by plan, we mean plan your fundraising plan.  

Let’s face it.  

>>Some of us wing it and can meet that target at the end of the year but it’s pure ...

You know when you’re witness to a pivotal conversation? This is one of them.  

Cathy Mann is joined by special guest, Sharon Redsky from Redsky Fundraising. Sharon is a resident of Winnipeg and First Nation member of Shoal Lake #40. She has extensive experience in working with Indigenous-led organizations and was awarded the YMCA-YWCA Women of Distinction, Community Champion Award in 2017. 

Cathy and Sharon sit down to talk about resiliency, correcting disparities and the need for right relati...

Cathy is joined by special guest, Maureen Lymburner from Home Again Furniture Bank, who wants to implement mini fundraising education sessions for her board.

Maureen shares with Cathy that they have added new members to the board and are recruiting more. The educational sessions will help as the board members are coming in from different organizations with different levels of fundraising knowledge. 

"Most hear the word fundraising and want to hide under a table!"

But really, fundraising is ab...

Multi-channel marketing: it sounds all fancy shmancy.

And there are a lot of moving parts to it but here's what it really means: using a variety of marketing channels to reach your target audience. This can include direct mail, email, social media, paid social, paid search, telemarketing, traditional media like radio, TV... the list goes on...

And it can be challenging when you’re the sole fundraiser to implement it.

So why do it?

Because increasing the number of channels or platforms you u...

Oh man, today’s topic is so important!

We’re talking thank you letters.

They’re a critical piece to your fundraising mix but often, they’re either not done well or sometimes not even done at all.

So, I’m going to answer the age-old question: how is a thank you letter like a drag queen?

Doesn’t everyone ask that?

Before I share a story, let me talk about why we even need thank you letters.

Did you know that something like 60% of first-time donors do not make a second donation?

And app...

Oh data…we love you but why is our relationship a struggle sometimes?

You know, every client we’ve ever worked with needed to work on their data. So if you feel like your data needs some work…

You. Are. Not. Alone.

Your database can do so many important things…if it is well configured.

We have a lot of clients vociferously tell us just how bad their donor database is. When we ask a few more questions, we usually discover that they are using a not bad off-the-shelf donor database software s...

Have you ever heard of the old Zen saying: If you don’t have time to meditate for 5 minutes, then meditate for an hour.

(ummmm….I can’t do that with my legs)

Now, I’m not sure if you’ve ever tried meditating but when you are a fundraiser, you are b.u.s.y. And there are only so many hours in a day.

And as a fundraiser, you have multiple projects that need to be worked on concurrently.

You have…

• A direct marketing (DM) campaign that needs to get out
• A couple of big foundation grants (due
...

Remember last week’s blog post when I shared a story about how hard I worked on my fundraising plan, had some allies on the board and pitched it to them?

Well, let me share some of last week so the rest of it makes sense…I didn’t sit down with my CEO, John, to go over the plan in detail because he didn’t really want that.

So I presented. I had my charts and my graphs and the narrative. I walked everyone through my scenarios.

And then a board member asked…“What does John think about this?”

>>...

It’s my friend’s birthday today and for most, it’s a very special time. You want to celebrate with friends and family, open presents, and my favourite…eat cake.

Get your fork…there’s enough for all of us!

 And yes, I know that I talked about cake before, but I really love it!

Talking about celebrations, you want to feel elated when your board signs off on your fundraising plan because you know you poured yourself into building it and they should just approve it, non?

There’s more to it tha...