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How to Stay Optimistic as a Fundraiser

Nov 12, 2020

By Cathy Mann, MA, CFRE

 

Our stock in trade as fundraisers is optimism.

When I was Academic Coordinator at Ryerson University's Fundraising Management Program, I was invited to speak at a panel each year for the Intro to Fundraising students. The question that the instructor asked every year was: what is one word you would use to describe fundraisers. I always hoped I could go first so I could answer what I answered every year: curious. Because I do think we need to be curious if we are...

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How to Spark Digital Engagement this Holiday Giving Season

Oct 07, 2020

Fall is here! Time for pumpkin spice everything, beautiful orange and red trees and holiday fundraising! Yes, it is that time of the year again – time to get ready for your holiday appeal. Do you have a holiday campaign strategy in place? And if so, what is the role that digital media plays in your campaign?

If you’re not planning a digital element to your campaign, you might want to reconsider. The COVID-19 pandemic and subsequent lockdown has forced us all to evaluate our...

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Building Donor Trust in the Pandemic

Sep 24, 2020

It’s not an exaggeration to say that this year has been challenging. No matter where you live, your life has likely been affected either directly or by the repercussions of the coronavirus pandemic.

For the charitable sector, this has been an especially difficult time as we face billions of dollars in lost revenue, disruptions to service delivery and mass lay-offs. All new challenges to a sector where the long-standing social issues we work towards have yet to be addressed.  

If...

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Expanding the Fundraising Lab!

Aug 31, 2020

I started the Fundraising Lab in the fall of 2019 as an addition to my consulting business, Cathy Mann & Associates, as a way to offer affordable digital fundraising courses.

The past year of building the Fundraising Lab alongside my work with Cathy Mann & Associates has changed the way I think about the fundraising consulting space.

I started my consulting practice 13 years ago to help social change charities raise more money to serve their important missions.

Today, the...

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Finding a Sponsor | Tip of the Morning to You!

Aug 13, 2020
 

Tip of the Morning to You!

Cathy here, president of the Fundraising Lab. Today's tip is for those at Step 2 of their fundraising journey, which I refer to as "Building the Plane While Flying It". You’ve been at it for a while now and have learned a lot, but you may be a bit overwhelmed. And as always, you still have to raise more money.

Tip #6 is to to find sponsors, not just mentors. Credit where credit is due. I heard about this notion from Lacey Kempinski, who...

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Volunteer | Tip of the Morning to You

Aug 06, 2020
 

Welcome to “Tip of the Morning, to you!” where Cathy shares a quick tip about the Fundraiser’s 4-step Learning and Action Journey. The journey is a common path that fundraisers follow as they move through their careers.

Step 2 of the journey is called "Building the Plane While Flying It." You’ve been at it for a while now and have learned so much. In fact, you might a bit overwhelmed. There is so much to do and still you have TO RAISE MONEY! You’re keen to learn...

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Don't Expect Perfection | Tip of the Morning to You

Jul 30, 2020
 

Welcome to another installment of “Tip of the Morning to You!” If you’re on Step 1 (I Can Do This!) of a Fundraisers Learning and Action Journey, you’re enthusiastic and have some experience working or volunteering in the sector. While you bring a lot of skills to the job, there are a lot of things you’re not familiar with or aware of: about the job, about the sector and about the profession. But you’re keen to learn.

Tip #4:  DON’T EXPECT...

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Practice Humility | Tip of the Morning to You!

Jul 20, 2020
 

Welcome to “Tip of the Morning to You!”

Step 1: I Can Do This!

You’re enthusiastic and have some experience working or volunteering in the sector. While you bring a lot of skills to the job, there are a lot of things you’re not familiar with or aware of: about the job, about the sector and about the profession. But you’re keen to learn.

Tip #3: PRACTICE HUMILITY. 

Ours is a profession with a body of knowledge. If you are coming to this sector from another...

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Learn the Rules, Then Break Them | Tip of the Morning to You

Jul 16, 2020
 

Welcome to “Tip of the Morning to You!” If you’re on Step 1 (I Can Do This!) of a Fundraiser’s Learning and Action Journey, you’re enthusiastic and have some experience working or volunteering in the sector. While you bring a lot of skills to the job, there are a lot of things you’re not familiar with or aware of: about the job, about the sector and about the profession. But you’re keen to learn.

Tip #2: LEARN the rules so you can be strategic and...

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Finding a Mentor | Tip of the Morning to You!

Jul 09, 2020
 

Welcome to my series: “Tip of the Morning, to you!” where I share a quick tip about the Fundraiser’s 4-step Learning and Action Journey I created and that you can find in my online Membership Community, Spark.

It’s a common path that fundraisers follow as they move through their careers. It’s a learning journey because the best fundraisers I know never stop learning. And I’ve added in the action part because fundraising requires us to raise money, so we...

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