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Founder & CEO

Strategic, action-oriented and award-winning. Cathy has a wealth of experience in the charitable sector spanning more than three decades. And what’s great about Cathy – she’s hands on. It’s in her DNA to help people and she’s never happier than working with clients to help them achieve measurable and sustainable results. 

Here are some of her awards:

•   2018 Outstanding Fundraising Professional by the Association of Fundraising Professionals, Greater Toronto Chapter

•   Excellence in Scholarship by Saint Mary’s University of Minnesota

•   Excellence in Fundraising in Small Shops Award from the International Association of Fundraising Professionals representing 30,000+ fundraisers from 7 countries

As a seasoned fundraising professional and former teacher and Academic Coordinator of Ryerson University’s Fundraising Management Certificate program, Cathy has not only influenced the profession, she has influenced the professionals in Toronto and across Canada. With her collective experience, Cathy offers a breadth and depth of solutions to her clients rarely seen in the fundraising community.

Senior Associate

Stephanie MacGregor has been helping organizations articulate their vision and connect with their audiences for over two decades. Based on extensive communications experience and increasingly senior roles in both the private and non-profit sectors, Stephanie offers a results-driven approach to strategic positioning and revenue generation. 

She has driven communications strategy for clients as diverse as Algonquin College, Ottawa Symphony Orchestra, SOS Children’s Villages, University of Ottawa Heart Institute and the Co-operative Development Foundation, working both as an independent consultant and in partnership with national fundraising consultancy Ketchum Canada Inc (KCI). She was Executive Director of the Dave Smith Youth Treatment Centre Foundation, where she managed communications, staffing, volunteers and a multi-million dollar fundraising campaign. Stephanie holds a Business Marketing degree from Algonquin College.

Design Maven

Working in digital design, Jackie focuses on the visual aspects of the Fundraising Lab. She aims to curate online spaces which are both usable and enjoyable for all users, while ensuring that the Fundraising Lab's presentation accurately reflects the incredible work being executed from within. 

As a graduate of Ryerson's Creative Industries program, Jackie's interests lie at the crossroads of business and creativity, as she looks to align her technical skills with causes that support social change.

Admin Slayer

Sam has been a with the Fundraising Lab team since February 2021 as a part of the Administrative Department. She uses her experience and skills working in Administration to support the other team members of the Fundraising Lab in the work that they do. From setting up documentation for consulting clients to managing internal project management systems, Sam has it covered. Sam's desire to help Cathy and the team provide exceptional service to all of the Fundraising Lab's clients is her primary focus.

“I see every organization as an ecosystem. Everyone, and the work they do, affects the people around them and their productivity within the ecosystem. As a part of the Administrative Support team in my organization, I get to find my place in that ecosystem, and affect the workplace environment in the most positive way I can.”

Data and Digital Manager

Erin has a passion for database management and data informed fundraising.  

With prior experience in non-profit finance, auditing, donor data management, and reporting for stewardship and Board support, Erin gets a kick out of helping clients leverage their data to improve fundraising outcomes. Before joining the non-profit sector, Erin worked for over a decade as a medical librarian, and she loves to use her research and organizational skills to strengthen non-profit missions.