Transform how you fundraise

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Transform Your Fundraising in 8 Weeks

Planning with Purpose

An 8-Week Online Program by the Fundraising Lab


Transform how you fundraise

Over 8 weeks you'll learn to create, communicate and carry out an achievable and adaptable plan that will increase the impact of your fundraising efforts.

  • Video modules to follow at your own pace
  • Templates you can use to develop your own plan and budget
  • Lifetime access to all course materials

The need for your services is soaring

But you need funds to better serve your community

The reality is that you’re spread thin. Does any of this sound familiar?

You’re working solo or have a small team and you’re tapped out...

Your systems and processes are lacking efficiency...

Your relationships with donors could be stronger...

Your board isn’t responsive to your efforts...

You're often putting out fires and not getting to the crux of your work
You know what you need to achieve but you feel overwhelmed. So where do you begin... 
Begin with a program designed to help you through roadblocks.



About your instructor, Cathy Mann

Thousands of students and millions of dollars raised for her clients later, Cathy has a thing or two to share about the inner workings of running a successful fundraising program.


years in the sector


Hear from our past students


I now have a plan that I’m eager to work from. 

Meeting with Cathy about the development of the fundraising plan was part fundraising lesson, part therapy session. Cathy’s calm and reassuring words helped me confirm that I was heading in the right direction. 

Heather Jobe
Ontario SPCA

This was the best professional development program I have ever taken.

The program outline was detailed and easy to follow, and the online Q&A's added an extra level of comfort and clarity when completing the course work. You won't be disappointed! 

Brandon Fairley
Director of Development, Epilepsy Toronto

Cathy has helped give me clear vision as to where to go and how to get there.

The modules and videos were clear and thorough. I would highly recommend this course to anyone. You will walk away with the tools to make magic happen for your organization.

Beth Pritchard

Our Partners


Transform Your Fundraising Plan in 8 Weeks

Have an Action Plan

To Meet Revenue Goals


If you're considering taking this program you should absolutely take it

Pamela Loveless

Director of Development


Change your fundraising for the better.

As a student in Planning with Purpose

You get the tools you need to succeed at fundraising...

To help get you started

  • Fundraising plan and budget templates
  • Sample policies to strengthen your organization's infrastructure

All adaptable for your organization


To help you year after year

  • Free lifetime membership to the Planning With Purpose course materials

To help you execute

  • Masterclasses exploring the Board and ED's role in philanthropy
  • Workshops on configuring your database and writing a case statement

After 8 Weeks

You'll finish Planning With Purpose with...


You'll complete this program with a concrete and actionable plan to help your organization raise more money. Grounded in results, this plan helps you establish metrics which will guide your fundraising efforts for years to come.


A clear budget that supports your fundraising plan and sample report templates for communicating your targets.


Learn how to be a change agent within your organization and how to strategically involve colleagues in support of your fundraising plan.


When you finish Planning with Purpose you'll receive points you can put towards your CFRE


Lifetime access to the the course platform containing all course materials (learning modules, videos, case studies, templates, checklists and articles) and lifetime access to the Planning with Purpose Facebook group.


If you complete the course and are not satisfied with your investment, we will issue a full refund. Find out more in our Terms of Service


In addition to the group coaching you'll receive as part of the program, when you register for Planning with Purpose you'll have the opportunity for Cathy to personally review your plan at a discounted rate of $700.

Not sure yet? No problem. This offer will be available throughout the course and until the end of the year.

WEEKLY Preview

Planning with Purpose Covers it All

Answering Your Questions

How much time do I need to commit?

We understand you have multiple priorities and a long to-do list. We kept that in mind when designing the workflow for the course.

Some weeks will have reading and video requirements, and other weeks will need a deeper dive. When it comes time to crafting the fundraising plan and budget, we’ve planned for less content so you can focus on creation and number crunching.  

All told, you can expect between 1-3 hours per week.  

How is this program delivered?

You have a lot on your plate so we designed the course to be self-paced learning.

Self-paced learning allows you the flexibility to schedule any time and day to work through each week’s content. 

And to cap it off, you will get access to discounted coaching review on your completed fundraising plan. If you're interested, email [email protected]

Why should I take this program?

Because you need help. You feel the challenges of raising funds in an increasingly competitive, philanthropic landscape and you’re not sure where to turn.  

This course was designed to be practical and actionable. You’ll learn and apply concepts and tools you need to get results.

And you’ll get all of the benefits of working with an award-winning fundraiser with decades of experience at a fraction of the cost of a consulting contract along with a team of subject matter experts.  

Join our waitlist and be the first to know when registration opens for Planning with Purpose!

Have questions? We'd love to hear from you! Send us an email at [email protected]