Online Course: Donor Database Essentials

Robust Theme

ONLINE COURSE | Understanding your data

Donor Database Essentials

In the non-profit sector, we can have a love/hate relationship with our fundraising data. And because of it, we don’t give it the attention it deserves. We know we need to align it with our fundraising activities and tighten up processes for reporting but we don’t know where to start.  

It all begins here.  


Non-profits that prioritize data management ...

Are able to make decisions about fundraising based on that data.

Being able to identify giving trends, respond to trends more quickly, reporting results to the board and managing important relationships is key to improving fundraising results. 

Because in the end ‚Äď we want to raise more money for our cause.¬†And that's why we created the¬†Donor Database¬†Essentials Course.


About The Instructor

Anne LeMesurier, Managing Director of The Fundraising Lab and resident data and tech expert, is offering the first ever course in Donor Database Essentials. 



Course Overview

Here's what you'll learn

Types of Data

And why you need a donor database if you’re serious about raising money for your organization 

The Why

How a donor database is a crucial piece of infrastructure designed to help you raise funds for your cause


Identify the ones you’re currently using for data management and if they’re meeting your needs and organizational goals

Types of Database

How to choose the right data management system for your organization

Making the Case

How to get your leadership on board with investing in your database

Making the Move

How to prepare for a successful database migration – often a very daunting task! 

An Amazing Opportunity

Take control of your donor data!

Don’t miss out on the Donor Database Basics course or any of the other offerings that are part of our course library.

Who this course is designed for: fundraisers, executive directors, administrators...pretty much anyone who has an interest in non-profit data management. 


Answering Your Questions

How is the course delivered?

You have a lot on your plate so we designed the course to be self-paced in order for you to learn at your own speed. 

Self-paced learning allows you the flexibility to schedule any time and day to work through each session's content. As part of the course we will provide a worksheet and pop quiz so that you can make sure you are on the right track. 

For pressing questions and guidance, you can contact us at [email protected].

How much time do I need to commit?

We understand you have multiple priorities and a long to-do list. We kept that in mind when designing the workflow for the course.

Each session will have a video requirement. A worksheet and pop quiz will also be provided during the course. 

All told, you give yourself around 1 hour per session to complete, study and digest the information.

Why should I take this program?

Because you need help. You feel the challenges of setting up and maintaining your donor database. You recognize the important data plays in your fundraising but don't feel confident enough to execute. 

On top of that, you are in an increasingly competitive, philanthropic landscape and you’re not sure where to turn.  

With this course, you’ll get the benefit of learning from our resident fundraising tech expert and Managing Director, Anne LeMesurier at a fraction of the cost of a consulting contract. 

Join the Spark Community now!

We believe in building community. A community that helps each other. Because being in a small- to mid-sized shop can be somewhat isolating. 

So, what better way to grow your network than to join a community of your peers - yes, it's free!