Why Plan?

Mar 10, 2022

You work a small- to mid-sized charity. You're the sole fundraiser or you have a small team. You're wearing multiple hats and fundraising is just one of them or fundraising is your only focus. 

Whatever the case may be – what we know is this:  

It’s your job to meet your fundraising target each year.  

And how do you do that?  

You plan.  

And by plan, we mean plan your fundraising plan.  

Let’s face it.  

>>Some of us wing it and can meet that target at the end of the year but it’s pure luck.  

>>Some of us put it in a budget and we kind of have an idea of how it’s going to play out.  

But the only way to dedicate your efforts to meeting that year end goal is:  

Plan. It. Out.  

And how do you start?  

You start by thinking about these questions:

  • What fundraising initiatives are you currently using that are working
  • What fundraising initiatives are you currently using that aren’t working and may need to be dropped or adjusted?  
  • Is there something you would like to incorporate for this coming year (like major gifts)?  
  • And if you are looking to bring on additional staff, what revenue do you need to bring in over and above your target that will cover the salary
  • What about the budget? What’s the revenue split between each initiative? What will each cost to run?  

 There's much more to planning but this is a good place to start.    

 The team at The Fundraising Lab

P.S. If you feel stuck and need help developing your fundraising plan, check this out


Increase your chances of fundraising success

Get instant access to the free resource Fundraising's Enabling Ecology Approach and learn how to create the right environment for your fundraising program to thrive.