Behind the Ask: A Framework for Fundraiser Well-Being

Because the emotional toll of fundraising is real, and it's time we talk about it.

""Trauma in a person, decontextualized over time, looks like personality. Trauma in a family, decontextualized over time, looks like family traits. Trauma in a people, decontextualized over time, looks like culture.""

- Resmaa Menakem

What We're Not Talking About (Yet)

There are trauma-informed frameworks for:

Communities (trauma-informed philanthropy)
Donors (ethical fundraising practices)
Beneficiaries (trauma-informed storytelling)

But there's one group missing from the conversation:

Fundraisers.

Emotional Labour Is Part of the Job

Whether you're raising funds for survivors, communities in crisis, healthcare systems, or social justice causes - you carry stories. You bear witness to grief, injustice, and hope. You may also carry personal histories of trauma.

And yet, fundraisers are rarely given the care, tools, or support systems they need to stay well.

01. Self-Care

Fundraisers need space to reflect, heal, and care for themselves.

This includes:

Resilience and rest
Naming trauma without shame
Setting boundaries without guilt
Speaking truth - so others know they're not alone

Self-care isn't selfish. But it's not enough on its own.

02. Supportive Systems & Structures

Organizations must create the conditions for fundraisers to thrive.

That means:

Mental health benefits and policies
Trauma-informed HR practices
Access to care and training
Equity and gender-informed support
Adequate resourcing - and realistic expectations

If the culture doesn't support wellness, no amount of self-care will make it better.

03. Sector-Wide Solutions

Professional associations, funders, and sector leaders must step up.

We need:

Sector standards and fundraisers' rights
Trauma-aware training and mentorship
Acknowledgement of emotional labour
Policies that address burnout and harassment
Space to share, connect, and heal

Let's Go #BehindTheAsk

This isn't just a framework. It's a movement

To stop pretending fundraisers are fine.

To stop normalizing burnout.

To name the things we're told not to talk about.

To treat fundraisers as whole, complex people - not just revenue drivers.

Get Involved

Let's co-create a sector where fundraisers are supported, seen, and sustained

Download this guide to bring the conversation to your team, board, conference or professional association.

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