It may be hard to reflect on the worst thing about your last fundraising event. But as Chris Baylis of the Sponsorship Collective reveals, this type of data is critical to getting companies interested in sponsoring your organization.
In anticipation of our first webinar, The Fundraisers' Guide to Corporate Giving, webinar hosts Cathy Mann & Chris Baylis sat down and recorded a podcast episode about what is often perceived as the "secretive" world of cause sponsorship.
In the episode, Chris and Cathy discuss how the last thing fundraisers should do to try to attract sponsorship dollars is to send a sponsorship proposal. And how little mission matters when it comes to sponsorship.
So, if you work for a charity, how do you get a company interested in sponsoring your organization? According to Chris, there are two key components to sponsorship success: valuation and audience data.
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