Online Course: Donor Database Essentials

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Donor Database Essentials Course

In the non-profit sector, we can have a love/hate relationship with our fundraising data. And because of it, we don’t give it the attention it deserves. We know we need to align it with our fundraising activities and tighten up processes for reporting but we don’t know where to start.  

It all begins here.  


Non-profits that prioritize data management ...

Are able to make decisions about fundraising based on that data.

Being able to identify giving trends, respond to trends more quickly, reporting results to the board and managing important relationships is key to improving fundraising results. 

Because in the end – we want to raise more money for our cause. And that's why we created the Donor Database Essentials Course.


About The Instructor

Anne LeMesurier, Managing Director of The Fundraising Lab and resident data and tech expert, is offering the first ever course in Donor Database Essentials. 



Course Overview

Here's what you'll learn

Types of Data

And why you need a donor database if you’re serious about raising money for your organization 

The Why

How a donor database is a crucial piece of infrastructure designed to help you raise funds for your cause


Identify the ones you’re currently using for data management and if they’re meeting your needs and organizational goals

Types of Database

How to choose the right data management system for your organization

Making the Case

How to get your leadership on board with investing in your database

Making the Move

How to prepare for a successful database migration – often a very daunting task! 


This course is available to Spark Premium Members

With Spark Premium

Gain access to this course and so much more...

  • 4 courses per year - $1,000+ value 
  • Access to the Fundraising Lab Library with over 80 hours of fundraising-specific content  
  • Schedule one-on-one meeting time with a member of the Fundraising Lab team   
  • 10% discount on future consulting services and courses you purchase   
  • Instant access to Spark Rewards including invites to new courses, opportunities and events  
  • A monthly 'Industry Update' newsletter  
      And the price? Only $399!


An Amazing Opportunity

Professional Development For a Whole Year

Don’t miss out on the Donor Database Basics course or any of the other offerings that are part of Spark Premium.

Who this course is designed for: fundraisers, executive directors, administrators...pretty much anyone who has an interest in non-profit data management. 


Register For Spark Premium Today...

Gain Instant Access to our Donor Database Course!

Answering Your Questions

How is the course delivered?

You have a lot on your plate so we designed the course to be self-paced in order for you to learn at your own speed. 

This course is currently only available to anyone who is a part of Spark Premium.

Self-paced learning allows you the flexibility to schedule any time and day to work through each sessions's content. As part of the course we will provide a worksheet and pop quiz so that you can make sure you are on the right track. 

For pressing questions and guidance, you can access our quarterly Q&A session and our 24-7 Spark chatroom, as part of Spark Premium!

How much time do I need to commit?

We understand you have multiple priorities and a long to-do list. We kept that in mind when designing the workflow for the course.

Each session will have a video requirement. A worksheet and pop quiz will also be provided during the course. 

All told, you give yourself around 1 hour per session to complete, study and digest the information.

Why should I take this program?

Because you need help. You feel the challenges of setting up and maintaining your donor database. You recognize the important data plays in your fundraising but don't feel confident enough to execute. 

On top of that, you are in an increasingly competitive, philanthropic landscape and you’re not sure where to turn.  

With this course, you’ll get the benefit of learning from our resident fundraising tech expert and Managing Director, Anne LeMesurier at a fraction of the cost of a consulting contract. 

Join the Spark Community now!

We believe in building community. A community that helps each other. Because being in a small- to mid-sized shop can be somewhat isolating. 

So, what better way to grow your network than to join a community of your peers - yes, it's free!